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Suor Orsola Benincasa University of Naples
European Union
PM4SD™ European Summer School

 

 

 

Leadership and Management in Sustainable Tourism: Professionalising project management

 

 

Summer School

Naples, 8-12 July 2013
Suor Orsola Benincasa University
Corso Vittorio Emanuele, 292

 

 

 

"Leadership and Management in Sustainable Tourism" is the first High Level European Summer School to address one of the most important themes in the tourism industry: how to improve sustainable tourism project success and monitor the benefits of funded initiatives.

The Summer School is for project management practitioners, funders, policy makers, academics and entrepreneurs. It has been set up to launch the new methodology and qualification PM4SD™ "Project Management for European Sustainable Development", with a board including representatives of UNEP, UNDP, NECSTouR, Euromed Heritage Programme, FEST, Jlag, Leeds Metropolitan University and Suor Orsola Benincasa University of Naples, University of Sannio, Municipality of Frigento.

The "Leadership and management in Sustainable Tourism" Summer School lasts 5 days and it has been designed to take place each year in a different European country. The 1st edition will take place from the 8th to the 12th of July in Naples, and it will be hosted by the Suor Orsola Benincasa University of Naples.

The Summer School aims to be:

1. A knowledge hub to share practices on how to plan and manage tourism funding with sustainability

2. A knowledge hub to improve project management and effectiveness in the tourism sector

3. A training event leading to a qualification for trainers and senior practitioners in project management for sustainable tourism

4. A funding marketplace to develop joint funding proposals, developing concept notes and matching skill sets between professional project managers and organisations

5. A networking event to disseminate best practices and papers related to the theme "Project Management and Sustainable Tourism"

6. A leading event to promote PM4SD™ as best management practice

 

 

Summer School website

Registration Form

 

 

 

 

8-9 July 2013

PM4SD™ Practitioner training course

Trainers

Silvia Barbone and Xavier Font

Venue Suor Orsola Benincasa University of Naples (Sala Proiezioni)

PM4SD™ <Project Management for Sustainable Development> is a new methodology and qualification for designing and managing tourism projects with success. It is based on the PRINCE2® methodology, a structured method for effective project management widely recognised and used in the public and private sector, and owned by the UK Cabinet Office. PM4SD™ has a re-use licence also by the UK Cabinet Office and its qualification and accreditation body is APMG.

This course aims to create a pool of qualified trainers and practitioners in the PM4SD™ methodology across Europe, who can deliver training once attached to an accredited training organisation approved by APMG.

The course is open to 25 international candidates holding the PM4SD™ Foundation qualification, selected through an open procedure.

 

10 July 2013

Public conference [free, except conference dinner]

The purpose of this day is to learn from keynote presentations on the importance of project management to access, manage and monitor funds, and case studies dedicates to Best Management Case Studies in the Tourism Sector. The output will be the Naples declaration on "the effective management of donor funded tourism projects".

Venue Suor Orsola Benincasa University of Naples (Aula Magna)

Moderator

Xavier Font
Leeds Metropolitan University

9:00

Registration

9:30

Official opening

Lucio d'Alessandro
Chancellor of University Suor Orsola Benincasa

Filippo Bencardino
Chancellor of University of Sannio

Paola Villani
University Suor Orsola Benincasa

MariaRosaria Napolitano
University of Sannio

Luigi Famiglietti
Member of the Italian Chamber of Deputies

10:00

Introduction and presentation of Project Management for Sustainable Development" (PM4SD™)

Silvia Barbone
Foundation for European Sustainable tourism

Paolo Bongini
NECSTour President
Sustainable tourism project management in leading European tourist destinations

Harold Goodwin
Leeds Metropolitan University
Why do sustainable tourism projects fail or succeed?

Alan Harpham
APMG
PM4SD™ a new certification for the tourism sector.

Massimiliano Riva
United Nations Development Programme
How is the UNDP introducing project management methodologies to reduce risk of failure?

12:00

Coffee break

12:30

Deirdre Shurland
United Nations Environment Programme
How is the Global Partnership for Sustainable Tourism assuring sustainability in tourism projects?

Christian Dabdoub Nasser
Euromed Heritage Programme
Lessons learned from the management of large scale funded programmes.

Cinzia De Marzo
European Commission
European tourism system of indicators for sustainable management.

John Hummel
Senior Adviser Community Based Tourism International Research for Development Center (CBT-IRDC), Chiang Mai, Thailand
Lessons learned from the SNV tourism programme.

Ugo Morelli
University of Bergamo
The Aura of Power, Leadership, Authority and Participation.

Brian Field
Urban Planning and Development Adviser, European Investment Bank
Opportunities from the European Investment Bank for the tourism sector.

Development of the "Naples Declaration" on the effective management of donor funded tourism projects.

PM4SD™ Delegates ceremony. Delegates will receive PM4SD certificates by Alan Harpham, APMG

Coffee and Networking time Matchmaking teams for funded projects. Identification of funding lines and project concepts.

(All participants are welcomed to bring display information on their projects or organisations to facilitate speed dating to develop funding proposals)

20:00

Conference dinner [at own expense, approx. EUR 30 per person]

 

more info (pdf)

 

11 July 2013

Conference continuation

The purpose of this day is to analyse in more detail actual practices of project management in different geographical and organisational locations.

Venue Suor Orsola Benincasa University of Naples (Sala Proiezioni)

9:00

Practical workshops

 

Theme 1: Defining success in project management

Moderator

Xavier Font
Leeds Metropolitan University

Frederic Thomas
University of Paris 1 - Pantheon Sorbonne, France
Why do sustainable tourism projects fail or succeed?

Dr Xavier Font
Leeds Metropolitan University
Critical success factors for donor funded project success: results from a Delphi study to inform the Global Partnership for Sustainable Tourism

Dominique Verdugo
Independent consultant, France
UNCTAD TrainForTrade Sustainable Tourism for Development project in Angola

Stefano Consiglio
University of Naples, Federico II
"Angels for Travellers". Effective community based tourism best practice

Paulo Castro
Treasurer and council members of EUROPARC
EUROPARC's experience in sustainable tourism project management

 

Theme 2: Leadership models and management skills

Moderator

Cristina Nunez
NECSTouR

Dr Andrew Jones & Dr Sivlio De Bono
University of Malta, Malta
Conceptualising and aligning leadership style to successful performance in sustainable tourism

Carolin Stamm
BEST-Sabel-Hochschule Berlin, Germany
The role of NGOs in the successful implementation of sustainable tourism projects

Dr Tridib R. Sarma
Tezpur University, India
Application of Concepts in Project Management - A Case for Unsoiled and Hygienic Tourist Destinations in the Hills of NorthEast India.

Apolonia Rodriguez
Genuineland - Village Tourism, Portugal
Destination Management - an integrated view through Dark Sky Alqueva, a Starlight Tourism Destination

Valeria Fantozzi
Federturismo
TourEurope, Exchange Programme for Tourism Entrepreneurs

12:30

Plenary - concluding remarks and Next Steps of Summer School

 

(All participants are welcomed to bring display information on their projects or organisations to facilitate speed dating to develop funding proposals)

 

more info (pdf)

 

12 July 2013

Study Visit Ercolano [at own expense, approx. EUR20 per person]

The purpose of the visit is to test concepts and techniques learned during the conference to a particular case study, by meeting a series of stakeholders and learning about current project management practices in the management of tourism, heritage and natural resources. The bus will collect participants at 9am at their accommodation, and take participants to Naples airport by 15:00 and also back to their accommodation in Naples for those staying longer.

 

 

 

Naples Summer School Organising Committee

Paola Villani
Suor Orsola Benincasa University of Naples

Mariarosaria Napolitano
University of Sannio

Silvia Barbone
Foundation for European Sustainable Tourism

Xavier Font
Leeds Metropolitan University

Luigi Famiglietti
Member of the Italian Chamber of Deputies

 

Summer School Board

Deirdre Shurland
United Nations Environment Programme and Global Partnership for Sustainable Tourism

Massimiliano Riva
United Nations Development Programme

Paolo Bongini
NECSTouR President

Christiane Dabdoub Nasser
Euromed Heritage Parliament

Silvia Barbone
Foundation for European Sustainable Tourism

Harold Goodwin and Xavier Font
Leeds Metropolitan University

 

 

 

With the support of the Life Long Learning Programme
of the European Union


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