UniversitÓ degli Studi Suor Orsola Benincasa - Napoli
Dipartimento di Scienze formative, psicologiche e della comunicazione
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Master's degree program in
Business and Public Communication

a.y. 2023/24

Degree Programme

Year I
SDS Formative activities CFU
SECS-P/07 Financial Analysis and Management Control System 9
SPS/08 Branding, corporate identity e lobbying 6
1 Exam to be selected from among:
IUS/10 Digital Administration Law 6
IUS/04 Right for Businesses 6
L-LIN/12 English for Business and Communication 6
ICAR/13 Interaction Design 6
SPS/12 Society of Economics 6
SECS-P/08 Strategy and Business Communication 6
SPS/08 Theories and Techniques of Advertising Communication 9
1 Laboratory to be selected from among:
IUS/08 Law and Economics: Cases and Methods 3
SECS-P/08 FERPI Talks 3
Year I Total CFU 57
Year II
SDS Formative activities CFU
SECS-P/08 Digital marketing and social media marketing 6
ING-INF/03 Social media analysis 9
SECS-P/08 Theory and Techniques of Market Analysis 9
ING-INF/05 Data Processing Workshop 3
Credits at students' choice 9
Internship 11
Final Exam 16
Year II Total CFU 63

Note: the assessment of the activities in italics are not expressed as marks on a point scale of 30, but as pass/fail, or by scaled evaluative remarks ('excellent', 'extremely good', 'distinctive/very good', 'good', 'fair', 'sufficient').

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