Università degli Studi Suor Orsola Benincasa - Napoli
Dipartimento di Scienze formative, psicologiche e della comunicazione
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Master's degree program in
Business and Public Communication

a.y. 2025/26

Degree Programme

Year I
 
SDS Formative activities CFU
SECS-P/07 Financial Analysis and Management Control System 6
SECS-P/08 Brand enhancement and strategic marketing 9
L-LIN/12 English for Business and Communication 6
ICAR/13 Interaction Design 6
SPS/12 Society of Economics 6
SECS-P/08 Strategy and Business Communication 6
SPS/08 Advertising communication strategies 9
ING-INF/05 Data visualisation laboratory 3
1 Exam to be selected from among:
IUS/10 Digital administration and data management 6
IUS/04 Corporate law 6
Year I Total CFU 57
Year II
 
SDS Formative activities CFU
SPS/08 Digital communication 6
ING-INF/03 Social media Analysis & digital Methods 9
SECS-P/08 Theory and Techniques of Market Analysis 9
1 Laboratory to be selected from among:
ING-INF/05 Entrepreneurship and start-up 3
SECS-P/08 Ferpi Talks 3
Internship 12
Credits at students' choice 12
Final Exam 12
Year II Total CFU 63

Note: the assessment of the activities in italics are not expressed as marks on a point scale of 30, but as pass/fail, or by scaled evaluative remarks ('excellent', 'extremely good', 'distinctive/very good', 'good', 'fair', 'sufficient').

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