Department of
Humanities

Cultural Tourism Planning and Management Degree Course

a.a. 2014/15

Programme Description

The Course of Studies in Cultural Tourism Planning and Management is organized over a three-year period, each year having a different complementary disciplinary area (historical-cultural; economic-business; linguistic-communication).

The first year aims at offering a basic cultural education (humanities and economic ones), with basic and, to a large extent, bridge exams such as Travel Literature and Sociology of Environment and Territory, as regards as the historical-cultural area; Statistical Analysis of the Tourist Phenomena, Tourism Policies and Economy of the Cultural and Environmental Heritage, as regards as the economic-business area. The course will be completed and enriched by the study of English for Tourism, also through a Course of Management for Tourism held in English during the second semester; that is, after the Advanced English Course.

The historical-cultural area curriculum of the second year includes exams in History (one exam to be selected from among: History and Economy of the Mediterranean and Political and Economic History of the Italian Mezzogiorno), Geography (Economic Geography) and other exams belonging to the group of Art History/Archaeology (History of Architecture and Town; one exam to be selected between Museology and Archaeological Itineraries in Campania). It is possible to choose the study of a second European language and culture.

Among the possible choices of credits the students can make, there is the opportunity to indicate a path related to the issues referring to the sustainable tourism (with the exams in Nature Itineraries, History of Environment and Landscape).

It is strongly recommended a historical-artistic deepening (Art and Territory and Economy of Arts) especially for those whose purpose is a higher education with a Bachelor's Degree in Archaeology and History of Art (LM-89), at the Literature Faculty. Finally, a compulsory exam, held in English, in the new Technologies for Tourism (Internet and New Media), is provided; a practical subject that includes laboratory activities and the creation of project work and multimedia products realized by the students supervised by a tutor.

During the third year, students will deepen a set of economic-business subjects, taking their exams in Economy and Management of the Tourist Enterprises, Cultural Heritage Marketing. In addition to that, an exam of a legal nature (Cultural Heritage European Law), an exam of a demo-anthropologic nature (Wine and Food Tourism) and a final exam in History of Art (Fundamentals of History of Art) are provided for. Of great importance are the 12 credits within the sector F, which are to carry on through specific laboratories (Tourism Writings, Digital Storytelling, Film Tourism, Tourist Enterprise Communication) each of them aim at the realization of project work to be realized in small groups. As an alternative to that, or in partial addition to that, internships in companies are provided for and all the students can do them thanks to the hundreds of conventions the Athenaeum has signed with public or private companies in the tourist field and also thanks to the framework agreements with the Trade Associations: Federcongressi Campania; Federalberghi Naples; European Hotel Manager Association; Confindustria Alberghi.

The final test consists in a written test assessing the students'analytical skills, study and synthesis, as well as their planning ability. The personalized tutoring offered to each enrolled student, particularly aims at experiencing other countries and, so, at taking part to the Erasmus Programme, for which a specific help desk is provided where students can be given any kind of information.

Degree Programme

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